Several years ago, I observed a sea change that changed the course of my career: brands were becoming their own media companies. As technology began transforming the way people received information, companies recognized the value of brand journalism. Consumers wanted smart content and I wanted to create that for them as a multimedia journalist. After cutting my teeth as a writer and a content strategist for a variety of B2B and B2C businesses, I now use my multimedia journalism skills to help businesses share their stories clearly and concisely.
I began my career as a freelance journalist for local and national publications. I was Yelp’s first digital marketing employee in Texas and served as a Peace Corps Volunteer in Costa Rica before attending Northwestern’s Medill School of Journalism as a McCormick Foundation Scholar in 2011. After graduating, I was a social media strategist for Chicago nonprofit North Branch Works and global nonprofit buildOn. In 2013, I launched Small Coffee, a boutique PR and marketing agency that connected authentic, community-minded brands with businesses, organizations, and influencers who share their values. In 2019, I joined the Austin Board of REALTORS® as its Social Media and Digital Lead, and in 2021 I joined Slack as an Editor.
I deeply care about building community. I’m a certified #IamRemarkable trainer and I serve as a board member for the Girls Empowerment Network. A lot of people don’t know that I’m a third-culture kid who grew up living in Indonesia, Japan and Qatar. When I’m not flipping through my AP Stylebook, I’m spending my free time having fun with my husband and our dog in El Paso.
My writing has appeared in Time Out Chicago, Slack, Vocativ, California Home + Design’s blog, Texas Monthly, CultureMap Austin, Glasstire, The Sparefoot Blog, Gapers Block, Bust, Hartford Courant, The Dallas Morning News, the Austin American Statesman, Citygram, Austin Monthly, Austin Woman, Vocativ and Tribeza.