Dynamic Deal Game Demo from National Security Zone on Vimeo.

Medill’s Summer 2011 Interactive Innovation Project produced two products to assist the Medill National Security Initiative with its task of finding ways to make online privacy issues interesting, relevant and engaging for consumers. One of the projects was Dynamic Deal. I was on the product production and prototype team for this interactive memory game made for Motorola’s Droid game. I created the artwork and assisted in every aspect of development. The game introduces dynamic pricing – the act of raising prices depending on a consumer’s online shopping history and browsing cookies – and encourages players to take action to protect themselves from price discrimination. The game is based on evidence that retailers increasingly monitor consumers’ shopping behavior online to see how much they are willing to pay, possibly increasing revenue.